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SWOT ANALYSIS

  • Experience and understanding of the fashion industry
  • Unique shopping experience with exceptional customer service
  • Large and growing consumer base

  • Untested market in Thohoyandou
  • While market is large, we still need to build reputation

  • Outstanding shopping experience will lead to repeat business
  • Growing online clothing store for Royal Ashes Designs
  • Continue with lack of funding to buy machinery/equipments if loan is not secured
  • New retail shops that may open in the future

Skills

93% Tailormade Designs
89% Graduation Gowns
84% Wedding Attires
97% Work/School Uniforms
99% Housewear Designs